PAST-GUEST EMAIL CAMPAIGNS

Stay Connected With Guests After Their Austin Stay

Keep your hotel relevant between visits with thoughtful emails about upcoming Austin events, seasonal experiences, hotel promotions, and special offers.

Turn a completed stay into an ongoing guest relationship.

Marketing communications should be sent only to guests with appropriate consent and clear communication preferences.

Subject

Austin is calling again

Upcoming Austin event

Austin Update

Hotel promotion

Hotel Promotion

Local recommendation

Local Pick
Plan My Return Stay

The relationship should not end at checkout

Past guests already know your hotel and have experienced your service. But without useful follow-up, the relationship can disappear after the review request.

  • Past guests forget about the hotel
  • Promotions are sent without meaningful personalization
  • Guests miss Austin events they would have enjoyed
  • Hotels rely only on discounting
  • Guest preferences are not used responsibly
  • Marketing lists become outdated
  • Email communication is disconnected from the hotel experience

A thoughtful post-stay email strategy helps your hotel stay relevant without overwhelming guests with unnecessary messages.

Create more opportunities for guests to return

01

Stay connected between visits

Send useful Austin updates and hotel news at relevant times.

02

Promote seasonal offers

Share special rates, packages, dining offers, spa promotions, and event-related stays.

03

Support repeat visits

Remind past guests why they enjoyed the hotel and what is new in Austin.

04

Use event-based marketing

Inform guests about upcoming SXSW, ACL Festival, Formula 1, UT events, conventions, concerts, and holidays.

05

Personalize communication

Segment emails by interests, previous stay behavior, travel purpose, and communication preferences.

06

Strengthen the hotel brand

Continue the relationship using the same warm, local voice guests experienced during their stay.

Personalization depends on available data, guest consent, and your campaign configuration.

Send guests something worth opening

Austin Updates

  • Upcoming events
  • Live music
  • Festivals
  • UT events
  • Conventions
  • Sporting events
  • New restaurants
  • Seasonal activities
  • Outdoor experiences
  • Rainy-day activities
  • Neighborhood guides
  • Transportation information

Hotel Updates

  • Return-stay promotions
  • Seasonal packages
  • Restaurant and bar offers
  • Spa and wellness promotions
  • New amenities
  • Hotel events
  • Birthday or anniversary offers, where consented
  • Loyalty invitations
  • Early access to special packages
  • Direct booking incentives

Use clear labels for:

Hotel promotionPartner promotionSponsored contentAffiliate or commission-generating link

Reach guests when Austin becomes relevant again

Winter

Help past guests plan spring travel, SXSW, wellness stays, and new Austin experiences.

Spring

Share SXSW, spring break, outdoor activities, food, culture, and seasonal hotel packages.

Summer

Promote ACL planning, evening activities, pool experiences, indoor alternatives, and heat-aware travel tips.

Fall

Share Formula 1, ACL, UT events, conventions, business travel, and holiday planning.

Event campaigns may include:

Event timingTransportation guidanceParking considerationsNearby restaurantsHotel availability linksReturn-stay promotionsAlternative Austin experiences

Event dates, schedules, prices, availability, traffic, and venue details should be verified before sending.

A thoughtful relationship after checkout

  1. Day 1–3 after checkout

    Thank the guest and invite feedback.

  2. After feedback

    Share a useful Austin recommendation or hotel update, only where permitted.

  3. Before a relevant event

    Send an event-planning email with transportation, timing, and local suggestions.

  4. Seasonal campaign

    Share a relevant hotel package, promotion, or Austin experience.

  5. Return-stay invitation

    Invite the guest to consider a future visit with a clear booking link.

Campaign timing should respect guest consent, frequency limits, and communication preferences.

Make every message more relevant

Emails may be personalized using approved information such as:

Approved information

  • Previous stay dates
  • Hotel or room type, where appropriate
  • Travel purpose
  • Guest interests
  • Event interests
  • Family or business travel
  • Restaurant or activity preferences
  • Past campaign engagement
  • Preferred communication channel
  • Language preference
  • Birthday or anniversary information, only with appropriate consent

Examples

  • A music-focused guest receives live-music updates.
  • A business traveler receives convention and weekday-stay information.
  • A family receives school-holiday and family activity ideas.
  • A past spa guest receives a relevant wellness promotion.
  • A guest who visited during ACL receives future festival planning information.

Sensitive information is never inferred, sensitive personal data is never used without explicit permission, and emails are fully personalized only when the campaign is configured that way.

Your team controls every message

Hotel staff can:

  • Create campaigns
  • Choose guest segments
  • Select event or seasonal themes
  • Edit email content
  • Add hotel promotions
  • Approve partner content
  • Schedule campaigns
  • Preview emails
  • Set frequency limits
  • Pause campaigns
  • View performance
  • Manage unsubscribes
  • Export campaign reports

Campaign statuses:

DraftPending ApprovalApprovedScheduledSendingSentPausedCancelled

Measure engagement, not just delivery

  • Emails delivered
  • Bounces
  • Clicks
  • Unsubscribes
  • Complaints
  • Promotion clicks
  • Event-page clicks
  • Booking-page clicks
  • Demo or package inquiries
  • Repeat-stay campaign conversions, where measurable
  • Revenue attribution, where properly configured

Email opens may be affected by privacy technologies. Clicks, inquiries, and bookings are generally stronger engagement indicators.

Create better campaigns with an AI marketing assistant

The AI assistant can help hotel teams:

  • Draft seasonal email campaigns
  • Create event-based guest updates
  • Segment past guests
  • Suggest subject lines
  • Personalize email content
  • Create hotel promotion ideas
  • Recommend appropriate send timing
  • Rewrite emails in a warm hospitality tone
  • Create follow-up messages
  • Identify missing information
  • Check for unsupported claims

The AI must:

  • Use verified event information.
  • Never invent event dates, prices, hotel offers, or availability.
  • Never send an email without required approval.
  • Never use guests who unsubscribed or are suppressed.
  • Never provide legal advice.
  • Never expose guest data.
  • Clearly identify sponsored or affiliate content.
  • Keep marketing separate from transactional hotel communications.

Make your next Austin stay easier to remember

Show past guests what is happening in Austin, what is new at your hotel, and why they may want to return.

Start with one seasonal or event-based campaign and expand as you learn what guests value.

Book a Past-Guest Campaign Demo

Tell us about your hotel and your past-guest marketing goals, and we will schedule a walkthrough.


Optional — help us tailor your demo

We never ask for guest email lists, guest data, passwords, or payment information on this form.

Frequently asked questions